Jackowski DESIGN

ABOUT

MOTION & GRAPHIC DESIGNER, VIRTUAL COLLABORATOR

I am the Swiss Army knife of design - an online content creator, graphic and motion designer, video editor with more than 20 years of experience building strong brands.

My professional success is rooted in how I work with teams. In every project, I strive to replace fear and stress with authentic partnership, allowing space for ingenuity and growth.

My portfolio includes work with Design Exchange, Ontario Travel, KitchenAid, Whirlpool Home Appliances, Teriyaki Experience, Yamaha and Ryerson Polytechnic University.

I am open to freelance projects or full-time work.

Demo Reel

Projects

Infographic Video & PP Presentation

Client:
MDB Insight

Role:

Project Leader

Designer

Animator

Production

Skills:

Creative Thinking

Time Management

Problem Solving

Motion Graphics

After Effects

Photoshop

Illustrator

PowerPoint

Goals:
Further improve MBD Insight profitability and market exposure by publicizing firm’s consulting services

Strategy:

Analyze brand and business

Meet client’s budget and timeline

Objectives:

Provide info graphic video advertising benefits of employing MBD Insight as a consultant improving economic, cultural and workforce development

Captivate audience while effectively communicating MBD’s services

Tactics:

Create storyboard

Employ After Effect capabilities to produce motion graphics

Creating PowerPoint Presentation

Watch Video

Promotional Video

Client:
Solar Brokers Canada

Role:

Project Leader

Designer

Animator

Production

Skills:

Creative Thinking

Time Management

Problem Solving

Motion Graphics

After Effects

Photoshop

Goals:
Improve profitability and market exposure and promote company's services as well as consumer benefits

Strategy:

Analyze brand and business

Integrate formerly established brand graphics

Meet client’s budget and timeline

Objectives:

Clearly communicate the company's mission “Powering Homes. Empowering people”

Create fresh, crisp educational video to maximize visual impact

Captivate audience

Emphasize on brand colors, imagery and graphics

Tactics:

Create storyboard

Employ After Effect capabilities to produce motion graphics

Implement voice over

Watch Video

Event Poster

Client:
The Kick & Push Festival

Role:

Creative Director

Designer

Production

Skills:

Creative Thinking

Problem Solving

Time Management

Cinema 4D

Graphic Design

Illustrator

Photoshop

Goals:
Promote ‘The Kick & Push’ Festival's 4th Season to a wider audience within Kingston’s community

Strategy:

Analyze alternative theatre as well as former advertising

Meet client’s budget and timeline

Objectives:
Provide ‘The Kick & Push’ Festival's 4th Season poster

Tactics:

Create various concepts

Establish strong graphics to maximize visual impact

Responsive Web Design

Client:
Kitchens with Style

Role:

Project Leader

Designer

Production

Programmer

Skills:

Creative Thinking

Time Management

Web Design

Photoshop

HTML 5

Goals:
Improve profits by providing an accessible web design across various media platforms

Strategy:

Refurbish existing website to meet current media standards

Analyze existing website, navigation and content

Reuse formerly established graphics

Meet client’s budget and timeline

Objectives:

Create clean, responsive and easy to navigate site

Assure easy client contact and straightforward site navigation

Tactics:

Utilize responsive HTML5 based navigation

Employ HTML5 template and modify to suit project needs

Apply latest search engine optimization practices

Launch Website

Promotional Video

Client:
VBL Valley Blades

Role:

Project Leader

Designer

Animator

Production

Skills:

Creative Thinking

Time Management

Problem Solving

Motion Graphics

Cinema 4D

After Effects

Photoshop

Goals:
Introduce newly developed product to improve profitability and market exposure

Strategy:

Analyze brand and business

Integrate formerly established brand graphics

Meet client’s budget and timeline

Objectives:

Provide educational video promoting benefits of a newly developed blade for Motor Grader Snow Plows

Captivate audience while effectively communicating benefits of the new product

Tactics:

Create storyboard

Employ Cinema 4D and After Effect capabilities to produce enticing motion graphics

Implement voice over

Watch Video

Book Design

Client:
Bowmore Public School

Role:

Project Leader

Designer

Production

Skills:

Problem Solving

Time Management

Graphics Design

Digital Conversion

Photoshop

HTML5

Description:
Every educator’s dream! An inspiring conversion of TDSB’s Grade 3 students’ project to a press quality printing material. A collective memoir of children’s experiences described through original artwork and short stories. With an underlying goal of making this book accessible to all, three basic publishing formats were developed: an eBook, an iBook and a ready-to-print document.

Brochure Design

Client:
Whirlpool Canada

Role:

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Brochure Design

Floor Stand Design

Photoshop

InDesign

Description:
During my experience with BTI, I have been approached to develop promotional materials to broaden the retail list for the Amana brand. The objective was to design a high impact, 3-fold brochure communicating the brand history and market positioning. I have been directly involved in every stage of the design process from strategy to concept, design process and production.

Online Contest

Client:
KitchenAid

Role:

Project Leader

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Logo Design

Illustrator

Photoshop

Flash

HTML

Description:
While at BTI, I was in charge of the design, development and management of Kitchen Aid’s 90th Anniversary social networking website; a multi level consumer engagement interactive initiative. One of the goals was to successfully manage web traffic by involving consumers in a contest, while allowing the participant to upload, view and share recipes, stories, tips and more. The website has communicated the KitchenAid brand history and showcased video demos. I have been directly involved in every stage of the design process from strategy, through design of the anniversary logo, website pages, an interactive timeline and front end HTML coding.

In-store Promotions

Client:
KitchenAid

Role:

Project Leader

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Brochure Design

Illustrator

Photoshop

InDesign

Description:
With the BTI team, I have designed a series of annual promos for the KitcheAid brand that offered rebates and gifts with purchases of selected brand appliances. The campaign’s success was achieved through leveraging the brand’s North American kitchen staple, the legendary KitchenAid Stand Mixer. I have been directly involved in every stage of the design process from advertising strategy through design development, production and the printing process. Featured here is the Summer Promotion package including a brochure, brochure stand and letters to the consumer.

Consecutive Email & Banner Campaigns

Client:
NTR Global

Role:

Designer

Production

Online Management

Skills:

Problem Solving

Creative Thinking

Time Management

Advertising

Banners Design

Online Testing

Consumer Report Stats

E-mail Campaigns

Ad News Letters

Photoshop

HTML

Description:
While at BTI, I have developed and managed an interactive e-marketing campaign generating sales enquiries through the NTR Global website. This advertising initiative was designed around a monthly email campaign spread over a two year period. During that time, I have designed monthly banners featured through retailers, Google and relevant websites. I was in charge of advertising newsletters and email follow ups. I have also managed client email lists, analyzed consumer response stats and provided monthly reports to NTR Global.

In-store Promotions

Client:
Maytag

Role:

Project Leader

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Brochure Design

Floor Stand Design

Photoshop

InDesign

Description:
While at BTI, I have been directly involved in assisting the Maytag brand to educate Home Depot consumers of all available brand products. The key element of this advertising campaign was a series of product driven brochures as well as its unique floor display. I was responsible for the concept, design development and production of the brochure series including database driven information spreads.

Social Media

Client:
Fruit 66

Role:

Project Leader

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Social Media Campaign Design

Logo Design

Illustrator,

Photoshop

HTML

Description:
Within BTI, I have led an interactive advertising campaign promoting Fruit 66 commitment to the community. The concept was built around the ‘Pay It Forward’ approach which made this ad blitz quite successful. The objective was to engage the consumer by accepting contest entries proposing ‘a good cause’ for a chance to win Fruit 66 products that were to be sold to raise funds for the winning cause. I have been directly involved in every stage of the design process from concept, logo design, HTML coding and Facebook campaign page.

POS Materials

Client:
Teriyaki Experience

Role:

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Illustrator,

Photoshop

Description:
During my experience with BTI, I have designed promotional POS materials for Teriyaki Experience, launching the brand’s Asian cooking sauce which enabled the consumer to design their meal. I was responsible for the concept, design development and production of all in-store promo materials consisting of duratrans, wobblers, sneeze guard clings and more.

Ad Template

Client:
Whirlpool Canada

Role:

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Advertising

Brochure Design

CD Covers Design

InDesign

Photoshop

Description:
During my experience with BTI, I have designed a series of customizable ad materials to aid retailers in promoting the new Whirlpool_® Vantage_TM Laundry Pair. This included brochures, information pamphlets & CD covers.

Whirlpool 2008 Full Steam Ahead

Client:
Whirlpool Canada

Role:

Project Leader

Video Design

Production

Skills:

Problem Solving

Creative Thinking

Time Management

Motion Design

Event Advertising

Illustrator

After Effects

Photoshop

HTML

Description:
With the BTI team, I have participated in organizing a Cross-Canada annual event “Whirlpool 2008 Full Steam Ahead” for retail sales associates. While one part of the team has concentrated on the event logistics, I have developed all related communication graphics materials consisting of: invitations, themed banners, brochures, web advertising, name tags, promotional videos. I have been directly involved in every stage of the design process from strategy to concept, design process and production.

In-store Promotions

Client:
Teriyaki Experience

Role:

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

POS Materials Design

Floor Stand Design

Photoshop

InDesign

Description:
While at BTI, I have designed promotional POS materials for Teriyaki Experience, launching the brand’s salmon meals while enabling the consumer to design their meal. I was responsible for concept, design development and production of all in-store promo materials consisting of duratrans, wobblers, sneeze guard clings and more.

Ad Template

Client:
Whirlpool Canada

Role:

Designer

Production

Skills:

Problem Solving

Creative Thinking

Time Management

ADMATS Design

InDesign

Photoshop

Description:
Within BTI, I have been asked to develop a series of Whirlpool ADMATS aiming to assist retailers with the promotion of the Home Advantage Appliance Event. I have designed and produced all design standards for the brand’s current products as well as have managed content and graphics.

Contact Info

647 537 5501

Jackowski Arek